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Privacy policy

Last Updated: 3.02.2025

Welcome! At House of Zelena, operated by Good Folks Fashion Private Limited, we care about your privacy and are committed to protecting your information. This Privacy Policy explains what data we collect, how we use it, and your rights regarding your personal information when you use our website (https://houseofzelena.com/) or our mobile app, House of Zelena’s Pregnancy & New Mom Wellness App (together, our "Service"). By using our Service, you agree to the practices described here.

1. Who We Are

House of Zelena ("we," "us," "our") is dedicated to supporting mothers and parents through quality resources, products, and tools. Good Folks Fashion Private Limited is the entity behind House of Zelena.

Our Address:
PLOT NO.9, POLE NO. NIFO 103, BAMNOLI VILLAGE, New Delhi - 110077, Delhi, India.

If you have any questions about this policy, feel free to reach out to us at cs@houseofzelena.com.

2. What Information We Collect

Information You Provide

We may ask for personal information when you create an account, place an order, or contact us. This may include:

  • Contact Information: Your name, email, phone number, and address.
  • Account and Profile Information (on App): To personalize your experience, we may request details like your due date, child’s birth date, bio, and preferences.
  • Health and Wellness Data (on App): Optional wellness and recovery-related information that helps us tailor resources to you.

Automatic Data Collection

When you use our Service, we may automatically collect data to enhance your experience, such as:

  • Device and Usage Data: IP address, browser type, pages visited, and duration of use.
  • App Usage: Information on how you interact with features like Q&A, daily tasks, or wellness tools.

Cookies and Tracking

At House of Zelena, we are committed to protecting your privacy and ensuring transparency about how we collect and use data. This section explains how we use cookies and similar technologies on our website.

How We Use Cookies

We use cookies for the following purposes:

  • Essential Cookies: These cookies are necessary for the basic functioning of our website. They enable features like secure logins, shopping cart functionality, and payment processing. Without these cookies, some parts of our website won’t work properly.

  • Performance & Analytics Cookies: These cookies help us understand how visitors interact with our website by collecting information about page visits, time spent on pages, and any issues encountered (like error messages). This data helps us improve our website’s performance and user experience.

  • Functional Cookies: These cookies remember your preferences and choices (such as language or region), so you don’t have to set them every time you visit. They also help personalize your experience based on your interactions with our website.

  • Marketing & Advertising Cookies: While we currently do not use cookies for targeted advertising, Shopify may use cookies to analyze site traffic or assist in marketing analytics. We will update this section if our practices change.

Cookies We Use

Some of the common cookies set by Shopify and used on our website include:

  • _shopify_y – Shopify analytics.

  • _shopify_s – Session analytics.

  • cart – Tracks items in your cart.

  • _secure_session_id – Maintains secure sessions.

  • _ab – Helps with access to admin functions.

These cookies help ensure a smooth and secure shopping experience on our site.

Managing Cookies

You have the right to control and manage cookies in your browser settings. Most browsers allow you to:

  • View what cookies are stored on your device.

  • Delete cookies.

  • Block cookies from being set.

  • Set preferences for specific websites.

Please note that disabling essential cookies may affect the functionality of our website, including the ability to make purchases or access certain features.

Third-Party Cookies

In some cases, third-party services integrated into our site (like Shopify or payment processors) may set cookies. These cookies are governed by the privacy policies of the respective third parties.

Updates to This Policy

We may update our Cookie Policy from time to time to reflect changes in technology, legal requirements, or our business practices. Any updates will be posted on this page, and continued use of our website constitutes acceptance of these changes.

4. RCS Messaging Communication

We may use RCS (Rich Communication Services) messaging to communicate with you about your orders, updates, offers, and support services. RCS allows for a richer messaging experience with images, buttons, delivery tracking, and more.

When we may use RCS:
  • Exclusive offers, promotions, and reminders
  • Product recommendations tailored to your preferences
What data we collect and use:
  • Your phone number
  • Interaction data (message opens, link clicks, responses)
  • Device and carrier compatibility for RCS functionality
How we protect your data:
We do not sell or share your phone number or message data with third-party marketers. All communication is secured and in accordance with applicable privacy laws.

Opt-out Option:
If you prefer not to receive RCS messages, you may opt out at any time by replying “STOP” or by contacting us at cs@houseofzelena.com

3. How We Use Your Information

Your information helps us:

  • Provide and Improve Services: We personalize content and improve Service functionality.
  • Communicate with You: We send important updates and respond to your inquiries.
  • Support Health and Wellness (App): Personalized reminders, check-ins, and resources based on your profile.
  • Offer Promotions: Share relevant news, offers, and product updates (you can opt out anytime).

Note on Shopflo Checkout: For a seamless and secure checkout experience, we use Shopflo as a payment processing partner. When you complete a purchase through Shopflo, certain payment information, such as credit/debit card details or other payment instrument information, is securely collected and processed by Shopflo. House of Zelena does not store your payment details directly. All transactions are encrypted and processed in compliance with PCI DSS standards. For more information, please review Shopflo's Privacy Policy available on their official website. 

4. How We Share Your Information

We respect your privacy and do not sell your information. However, we may share your data with:

  • Service Providers: Trusted partners who help us operate the Service.
  • Legal Compliance: Authorities if required by law or to protect rights and safety.
  • With Your Consent: For any purpose you approve.

5. Data Security and Retention

We take data security seriously and use reasonable safeguards to protect your information. We retain your data only as long as needed to provide the Service or as required by law.

6. Your Rights

Depending on your location, you may have rights such as:

  • Access: View or update your information.
  • Deletion: Request removal of your data.
  • Opt-out: Choose not to receive certain communications.

Contact us at cs@houseofzelena.com to exercise these rights.

7. Children’s Privacy

Our Service is intended for users over 13. If we learn that we’ve collected data from a child under 13, we will delete it promptly. If you believe we may have collected such data, please contact us.

8. Updates to This Privacy Policy

We may update this policy periodically to reflect changes in our practices. You’ll be notified of significant updates via email or an in-app notification, and changes will be posted here.

9. Contact Us

Questions? We’re here to help! Reach out anytime at:

10. Grievance Officer

In accordance with the Information Technology Act, 2000 and rules made thereunder, the name and contact details of the Grievance Officer are as follows:

Name: Sumit Gupta
Email: sumit@houseofzelena.com
Phone: +91 95604 48255

If you have any questions, concerns, or grievances regarding our privacy practices, the processing of your personal information, or this Privacy Policy, you may contact the Grievance Officer using the above details.

This Privacy Policy is here to inform and protect you. Thank you for trusting House of Zelena, by Good Folks Fashion Private Limited, on your motherhood journey!