Comfort Bras for Women
We’ve made bra shopping ridiculously simple: pick your comfort (style), choose your colour — you’re done!
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1. Zena Fine-Rib Bra
Ribbed support. Soft elastic. Adjustable straps
Zena Fine-Rib Bra - Soft Blue
Colors
Our bestselling bra, re-engineered with ribbed cotton for extra support, zero hooks, and a soft underbust elastic that holds securely without digging.
#1 Fabric Innovation: Supportive cotton outside. Luxury-soft modal inside.
#1 Fabric Innovation: Supportive cotton outside. Luxury-soft modal inside.
#1 Fabric Innovation: Supportive cotton outside. Luxury-soft modal inside.
#1 Fabric Innovation: Supportive cotton outside. Luxury-soft modal inside.
#1 Fabric Innovation: Supportive cotton outside. Luxury-soft modal inside.
#1 Fabric Innovation: Supportive cotton outside. Luxury-soft modal inside.
2. Sera Broad-Rib Bra
Designed to hold, shape, and stay secure.
Sera Broad-Rib Bra - Dark Berry
Colors
A high-support bra crafted with broad-rib cotton for firm hold, modal inner lining for extra softness and secure back hooks for adjustable support that stays in place all day.
Ribbed cotton fabric engineered to hold and support
Ribbed cotton fabric engineered to hold and support
Ribbed cotton fabric engineered to hold and support
Ribbed cotton fabric engineered to hold and support
Ribbed cotton fabric engineered to hold and support
Ribbed cotton fabric engineered to hold and support
3. Sera Fine-Rib Bra
Support on the outside. Luxury softness within.
Sera Fine-Rib Bra - Pink
Colors
Thoughtfully designed bra made with fine-rib cotton for natural support and an inner lining of ultra-soft modal for softness.
4. SecureFit Cotton Fixed-Pad Bra
Fixed pads & Full coverage with spacer for extra support. Adjustable Straps with Back Hooks.
SecureFit Cotton Fixed-Pad Feeding Bra - Grey Melange
Colors
Luxe Cotton + Fixed Pads + Back Hooks = Comfort all day long
5. Fixed padded bra
Extra support with back hooks and adjustable straps
Fixed Padded Modal Maternity Feeding Bra with Support - Navy
Colors
All-rounder support bra for heavy busts made with soft lenzing modal. Adjusts on shoulders and back. Rest easy with fixed non-moveable pads.
6. Plunge bra with removable pads
It's your sleep-in, stretch-out, lounge bra
247 Black Modal Padded Maternity Feeding Bra
Colors
All-rounder support bra for heavy busts made with soft lenzing modal. Adjusts on shoulders and back. Rest easy with fixed non-moveable pads.
7. Ruched non-padded bra
Designed to expand for full coverage and comfort
Ruched Modal Front-Open Bra - Brown
Colors
Special ruched design accommodates soft shapes and shifts in your bust size
8. Cotton non-padded bra
Extra support bra for heavy busts. Cotton with 2x stretch.
247 Extra Support Cotton Feeding Bra with Adjuster - Pink
Colors
Crafted from 4-way stretch supercombed premium cotton for extra-support
What's special about these bras?
Lenzing Modal
Quick Dry
Full coverage
4 way stretch
Breathable
No- Rashes
You’re juggling meals, naps, school runs, teenage tantrums and a thousand tabs open in your mind....you need a bra that just gets you.
