09 JUL 2026India's first science-engineered Sculpt & Lift bra range
Mid-Day covered the launch, noting the bra's role in supporting postpartum recovery and raising breast health awareness among new mothers.
India's #1 Maternity Brand
Lenzing Modal® certified
Works all 3 trimesters + nursing
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Your journey
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Curated collections for wherever you are on your motherhood journey
The Sculpt & Lift™ Innovation
Anti-Sag Support for Indian Bodies
Wire-free structured lift
The Sculpt & Lift™ Innovation
Anti-Sag Support for Indian Bodies
Created after 50+ samples, trials with new mothers and 100+ days of wear testing. A wire-free bra that supports the shape motherhood changed—without fighting your body.
Double-layered moulded cupsShape and hold, without bulk
Power mesh support zonesTargeted lift where you need it
Micro Modal softnessBreathable comfort, all day
Find your nursing bra
Compare the details. Choose the fit for your day.
Bestseller
Everyday softness
247 Modal
Feeding Bra
Soft stretch for everyday feeds
Nursing access
Pull & Feed
Padding
Removable teardrop pads
Fabric blend
92% Modal / 8% Elastane
Support details
Broad underbust band
Straps & fit
Broad straps; four-way stretch
Smooth shaping
Sculpt & Lift
Scallop Nursing Bra
Smooth, bonded shaping
Nursing access
Nursing clips
Padding
Lightly padded
Fabric blend
55% Nylon / 45% Spandex
Support details
Bonded sides & underbust
Straps & fit
Adjustable 25 mm straps
Ribbed cotton
Lira
Nursing Padded Bra
Ribbed cotton with removable pads
Nursing access
Nursing clips
Padding
Removable pads
Fabric blend
93% Cotton / 7% Spandex
Support details
Inner panels & bottom cradle
Straps & fit
Adjustable monogram straps
Lounge & layer
Cool Girl
Nursing Bra
A cami for lounging and layering
Nursing access
Front snaps
Padding
Removable cups
Fabric blend
92% Modal / 8% Spandex
Support details
Wide underband & U-back
Straps & fit
Broad shoulder straps
COMFORT STARTS CLOSEST TO SKIN
Underwear that understands recovery
SOFT RIBBED COTTON GROWS WITH THE BUMP
COMFORT STARTS CLOSEST TO SKIN
Underwear that understands recovery
C-section friendly panty. A low V-cut that stays away from a C-section incision. Bonded edges that disappear under clothes. Each one designed for a different need—not just a different look.
Incision-safe ZoneLenzing Modal™3-Layer Crotch
Discover Panties
The launch, as the newsroom saw it
Coverage of the Sculpt & Lift launch event and what it means for maternity care in India.
09 JUL 2026
18 JUL 2026Sets a new standard for maternity innerwear in India
Profiled as India's first maternity lifecycle brand, with the Sculpt & Lift bra built for the sagging-breast range to support mothers through breastfeeding.
Our promise
What care looks like
Every HOZ piece is built around four principles
Founder's Power Force
Built by a mom. For every mom.
"I started House of Zelena after becoming a mom and realizing how invisible women feel in their most powerful phase.
Every product is built to hold her body and her journey. Because she deserves to feel radiant, always."
— Hina Priyadarshini,
Founder & Mom of 2
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