09 JUL 2026India's first science-engineered Sculpt & Lift bra range
Mid-Day covered the launch, noting the bra's role in supporting postpartum recovery and raising breast health awareness among new mothers.
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Works all 3 trimesters + nursing
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Curated collections for wherever you are on your motherhood journey
The Sculpt & Lift™ Innovation
Anti-Sag Support for Indian Bodies
Wire-free structured lift
The Sculpt & Lift™ Innovation
Anti-Sag Support for Indian Bodies
Created after 50+ samples, trials with new mothers and 100+ days of wear testing. A wire-free bra that supports the shape motherhood changed—without fighting your body.
Double-layered moulded cupsShape and hold, without bulk
Power mesh support zonesTargeted lift where you need it
Micro Modal softnessBreathable comfort, all day
COMFORT STARTS CLOSEST TO SKIN
Underwear that understands recovery
SOFT RIBBED COTTON GROWS WITH THE BUMP
COMFORT STARTS CLOSEST TO SKIN
Underwear that understands recovery
Over-the-bump stretch for pregnancy. A low V-cut that stays away from a C-section incision. Bonded edges that disappear under clothes. Each one designed for a different need—not just a different look.
Supima cotton crotchNo-roll fitsBreathable
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The launch, as the newsroom saw it
Coverage of the Sculpt & Lift launch event and what it means for maternity care in India.
09 JUL 2026
18 JUL 2026Sets a new standard for maternity innerwear in India
Profiled as India's first maternity lifecycle brand, with the Sculpt & Lift bra built for the sagging-breast range to support mothers through breastfeeding.
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Every HOZ piece is built around four principles
Founder's Power Force
Built by a mom. For every mom.
"I started House of Zelena after becoming a mom and realizing how invisible women feel in their most powerful phase.
Every product is built to hold her body and her journey. Because she deserves to feel radiant, always."
— Hina Priyadarshini,
Founder & Mom of 2
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